Introduction to Milla de Oro
Since 2014 the Milla de Oro area of the Central Savanna area has become a prime location for many businesses to take interest and many development opportunities to flourish. Being situated just north of Bogota between Chia and Cajica, the area has become famous for weekend getaways as those in the city are trying to escape downtown for a few days of relaxation before the next week of work. Many startups, doctors, and lawyers have seen the growth and development in the area and have made the conscious decision to also make the move with their businesses to the development zone. With that in mind many other supporting businesses for the ecosystem have followed, like shopping, dining, and family activities.
It is the goal of ‘Milla de Oro’ to enhance the knowledge of those coming to the area and give them as much information as possible so that they can make the most efficient plans possible when they plan to visit. Be it spotlighting successful managers and their current negotiations, taking an in depth look at the real estate environment from corner to corner, or highlighting a student for activities in the community where they showed support; ‘Milla de Oro’ wants showcase all the area has to offer and how the community comes together to make it truly a wonderful place to live, work and play.
‘Milla de Oro’ is a bi-monthly digital magazine. Each page can contain video, scrolling text, or photo galleries along with the headlines and captions. The pages are designed to be optimal on a handheld device when using WiFi or 4G and not to have clutter or small print as can be seen with normal magazine layout pages on smartphones. Every element of the pages can be analyzed for user interaction giving concrete statistics on ad performance and the distribution of shares and likes on a daily basis. These numbers are then transformed into relevant spreadsheets for clients to determine their CPM or cost per thousand.
Every month fliers are handed out throughout the Central Savanna with QR codes directing the audience directly to this months magazine. Facebook, Instagram, YouTube, and Snapchat marketing also enables the audience to follow stories as they are developed throughout the two months till the magazines are published and after to receive follow up details.
Mission:
“Milla de Oro’ is a community based media outlet of professionals and those working hard to sustain a better life environment for their families, friends and neighbors, offering them a place to exchange local news, daily endeavors, critical ideas, and experiences by engaging an audience through traditional article placement and modern technologies of social sharing to grasp a deeper understanding of the authenticity of the readers are their preferences.
Our objective is to reach all of the Central Savanna in terms of showcasing the opportunities to all those in Bogota and beyond to those who wish to travel or make accommodations in or near the ‘Milla de Oro’. ‘Milla de Oro’ wishes to enhance the quality of life and at the same time explore the rich and diverse cultural interests to have a positive influence on readers.
Slogan: Community value is built with time, hard work, and trust.
When you put in the time and you create it with quality, your end product is something of high value. The community based around ‘Milla de Oro’ is rich in history and is continuing to take the time necessary to build for the future. The Central Savanna has become a place of quality in both natural and economic endeavors. Therefore the value seen to the community is precious.
Motto: Being involved is the richness of life.
The idea that helping others, and everyone lending a hand to make the ‘Milla de Oro’ a better place brings out the spirit of gratitude, this small area would not be possible if people weren’t putting forth their own efforts for something greater. Helping out is by far the best way to help yourself, the honor and nobility of acts towards lending a hand enrich all those you encounter.
| Section | Topic |
| Mian Story (Cover Story) | Hot Topic relating to current events and feelings in the area |
| Calendar | Events or performances of the next months |
| News | News that happened since last issue |
| North and South | Cultural experiences of others in South America |
| Caballero | Story of a normal person living in the Central Savanna |
| Business | Top leader interview: interview business leaders in the Central Savanna area and focus on their management strategies and business conditions |
| Straight from HR: talk about things related to HR | |
| Real Estate: Focus on Central Savanna Real Estate | |
| Chamber’s Activities: See who is new to the chamber and any activites | |
| Featured StartUp Company: Pick up a featured company and introduce it | |
| Day in the Life: Describe a typical day of a businessman | |
| Stocks 101 | |
| Lifestyle Feature | Topics related to life in the Central Savanna |
| Family Feature | Topic related to family in the Central Savanna |
| Religious Feature | Topic related to religion in the Central Savanna |
| Relationships | Getting Married |
| Raising Children and Finances | |
| Meeting new people, MeetUp | |
| Sharing time together | |
| Dining | Recommended restaurants |
| Featured recipe | |
| Where to buy groceries, fruits & vegetables | |
| Nightlife | Evening activities |
| Sports & Recreation | Golf teaching, sports places introduction, sports tips, interesting games |
| Shopping | Introduce new shops and shopping tips |
| Fashioin corner | |
| Education | Feature a shool |
| Talk about children activities | |
| Hightlight a student | |
| Highlight a teacher | |
| Talk about major school transition periods | |
| Travel | Story about visiting China |
| Story about traveling Colombia | |
| Discovering day travel destinations in the Central Savanna | |
| Hotel information | |
| Community | Local organizations that provide help to the needy |
| Community activities report | |
| Sanitation and services report | |
| Home & Office | Home decoration tips |
| Office organization and style tips | |
| Arts | Feature an artist |
| Museums, art galleries, performance information | |
| Book review, film critiques | |
| Language | Learn some English |
| Learn some Chinese | |
| Exercise | Where to go and what to do |